Marketing a holiday home

Old Kiddlywink Cottage is a beautiful holiday home located near the village of Cubert in North Cornwall. We were delighted to be asked to produce a gallery of marketing images to help publicise the property which is featured on Sykes Cottages at the following link: . The images help showcase a property and it is not a coincidence that this beautiful cottage only has a couple of weeks still available.

A large, light and spacious bathroom with free standing bath.

Light and bright interiors

What a stunning bathroom? The gorgeous shade of blue compliments not just the room itself, but reminds us that this rural cottage is within walking distance of three incredible beaches! Keeping rooms fuss-free with simple lines means your property will appeal to a wide selection of potential guests.

Close up image showing the detail in as driftwood mirror frame.

It's all in the detail!

Having close up images of interesting bits of detail can really help emotionally engage your potential client. It could be as important as ensuring someone books your property over a competitors.

TIP: Make sure shiny surfaces are clean and mark free before taking photos!

Beautiful pink flowers with a lush green garden in soft focus in the background.

The Great Outdoors

Making the most of your available outdoor space is essential. Whether it's a wide angled shot of the entire garden, or a 'detail' shot of flowers that gives a peek, or a hint of something much greater, do make sure to capture it at its best. Make sure any grass has been watered and mowed. Weeds pulled up.

Tips for marketing your property

So you have decided to rent out your holiday home or caravan; a great way for it to, at the very least, pay for itself or even generate a reasonable income. What you need to consider next is how you are going to market your property. If you decide to do so through a dedicated holiday letting agency, then it is likely they have a marketing department that will advise you regarding their specifications and recommendations. But there is no reason why you can't make a start yourself.

First and foremost is cleanliness and comfort. Beds should be comfortable and any items you provide should be a good quality. Remember, people are paying to stay in your property and the better an experience you can provide, the more likely you are to gain recommendations and repeat custom. Your marketing photographs, along with a well worded description of your property are the basis on which most people will decide whether or not to book your property. Having professional photos taken will ensure that your holiday home looks its very best; it will be compared with other similar properties, so yours really needs to stand out. Investing in property marketing photos is a sensible option and you will reap the rewards.

As a special promotion, S J Photography Ltd are offering to take promotional images for holiday properties starting at £8 per image, with permission to use for publicity and marketing purposes.